I first heard of Earth Day when I was in college, yeah, waay back in the 70’s. I had to do a project based on a holiday. I wanted to find one that no one else would choose. I found that there was one called Earth Day to raise public awareness and concern for living organisms, the environment and links between pollution and public health. The founder of Earth Day was Gaylord Nelson, a U.S. Senator from Wisconsin. The first Earth Day was April 22, 1970.
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Companies want to utilize the marketing budget that is set out for them during the fiscal year. Not only do unspent budget dollars get lost at the end of the year, the budget-makers are typically looking for areas that they can make some cuts—and unused budgets are the ideal place to start.
Here are some ways to spend end of the year funds to really impact the response to your marketing efforts.
Leverage the Holiday Season
Marketing messages can definitely be lost in the crowd of messages. Here are some simple ways that your company can use promotional marketing to literally stay in front of your prospects and clients and have your message heard, repeated, and remembered!
In Their Car…
People spend so much time traveling around in their cars, why not utilize promotional marketing items to keep your company’s brand and/or message in front of them? Here are some fun ideas:
Enhance the Power of Your Brand
Bags are a powerful and affordable promotional product that can raise lasting awareness of your company’s brand. In the US alone, an imprinted bag generates nearly 5,800 impressions during its lifespan – almost twice that of the next highest promotional product. Also, custom bags are an opportunity to stand out from the crowd. It’s a phenomenal way to get your brand noticed and remembered!
The Goodwill from Customers Who Receive a Branded Bag
Great Logos Define the Identity
A great logo design clearly represents who the company is and how it would like to be perceived by the customer and others that interact with the company. The goal is a logo design that has high quality and is effective in communicating one thing well, not many ideas poorly.
The Impact of Symbols within a Logo
The Advertising Specialty Institute (ASI) has recently published a report on how companies are using promotional products.
Does your company usually purchase primarily on price?
Just over ½ of all respondents replied as somewhat or strongly agreeing that price is a company’s main buying factor.
on3 Promotional Partners always seeks out the most innovative, effective products that will meet a company’s marketing objective AND budget!
As global economies and job markets improve, many industries and companies around the world find themselves competing for employee talent, channel partners, and valued clients. One proven way companies are addressing this issue is by implementing incentive event & travel programs in order to grow, engage, and retain their employees, sales channel partners, and clients.
Marketing your business through promotional marketing is not only smart, it’s critical to the success of meeting your marketing objectives!
1. Inexpensive promotional products are OUT
The history of companies ordering a large quantity of inexpensive promotional products just to have something to give away is literally, “history”
It’s the little things that can make your company’s next event or trade show a huge success…special surprises your company throws in for attendees, a prize your company hands out, contests that your company does in your booth…basically anything that someone attending gets for FREE.
Here’s the BEST promotional products to give away at your next event…
Mobile Device Chargers
In today’s business environment and marketplace, change is inevitable. Many times, companies fail to adapt to these changes through brand adjusting initiatives. It’s critical to adjust your brand’s image to reflect the current trends of your clients. If your company is not adapting to these changes, your business may risk losing market share as well as its competitive edge necessary to attract new clients.
What our clients are saying:
"I have worked with Marcy LaFond from on3 Promotional Partners for several years. She is an excellent resource for our Customer and Employee Holiday Gift Promotions, as well as our Free Offer Catalog Selection. She has a sense of urgency and takes time to ensure that everything is done right the first time. The product quality and pricing often exceeds our expectations. I value our working relationship and I hope to continue working with Marcy for many years to come!"