Companies want to utilize the marketing budget that is set out for them during the fiscal year. Not only do unspent budget dollars get lost at the end of the year, the budget-makers are typically looking for areas that they can make some cuts—and unused budgets are the ideal place to start.

Here are some ways to spend end of the year funds to really impact the response to your marketing efforts.

Leverage the Holiday Season

Enhance the Power of Your Brand

Bags are a powerful and affordable promotional product that can raise lasting awareness of your company’s brand. In the US alone, an imprinted bag generates nearly 5,800 impressions during its lifespan – almost twice that of the next highest promotional product. Also, custom bags are an opportunity to stand out from the crowd. It’s a phenomenal way to get your brand noticed and remembered!

The Goodwill from Customers Who Receive a Branded Bag

The Advertising Specialty Institute (ASI) has recently published a report on how companies are using promotional products.

Does your company usually purchase primarily on price?

Just over ½ of all respondents replied as somewhat or strongly agreeing that price is a company’s main buying factor.

on₃ Promotional Partners always seeks out the most innovative, effective products that will meet a company’s marketing objective AND budget!

Marketing your business through promotional marketing is not only smart, it’s critical to the success of meeting your marketing objectives!

Trends:

1.  Inexpensive promotional products are OUT

• The history of companies ordering a large quantity of inexpensive promotional products just to have something to give away is literally, “history”