Great Logos Define the Identity
A great logo design clearly represents who the company is and how it would like to be perceived by the customer and others that interact with the company. The goal is a logo design that has high quality and is effective in communicating one thing well, not many ideas poorly.
The Impact of Symbols within a Logo
Symbols are important as it helps a company be recognized quickly for what the company represents. If done correctly, symbols create associations between a company and what it wants to portray. A logo can simply be something you put on your website and business card, but a simple is something created to convey meaning to its audience. It’s not about artistic expression, it’s about developing an emotive communication device!
Symbols Influence Branding
Branding allows people to identify, organize, classify and make sense of what the company or product line represents. Symbols that represent a brand need to be strong because brands must be competitive in order for people to understand who the company is and want to incorporate the brand into their lives, ultimately connecting and engaging your customers.
Make Your Brand T-Shirt Worthy
Granted, we live in a branded society…but, you are more likely to see a branded t-shirt than a blank one these days. Creating a symbol that is part of your logo or simply conveys the message of your brand--that also works on a t-shirt, is easier said than done. Your company symbol should be:
Simple…simplicity of an image allows it to be easily recognizable.
Connective…a symbol needs to be packed with meaning.
Attractive…having a powerful aesthetic quality that is well designed.
Contact on3 Promotional Partners today to work with a
graphic designer to make a logo and brand symbol with impact!